Thearticledealswiththeadjustableratepolicy(ARP)tobeimplementedbyrefrigeratedandfrozenfoods(RFF)manufacturersintheU.S.ItstatesthatRFFmanufacturersareconvertingtoARPontheirunsaleablesduetotheunsaleablesdeductionstheygetfromRFFretailers.Itcitestheplan...
DROETKERPIZZAINNOVATION.//Grocer;10/4/2014SupplementGuideTo...FrozenFood,p12ThearticlelooksatthebrandcommunicationseffortsoffrozenpizzamakerDr.OetkerLtd.toensurethatitspizzasremainthetopchoiceforconsumers.Topicsmentionedincludestronggrowthexperiencedbythecompany"sbrandsincludingRistoranteandChicagoTown,thelaunchoftwonew...
SalesIncreaseDrivenByAppetizers,Meat,andSeafood.Labetti,KristiSue//FrozenFoodAge;Dec2001,Vol.50Issue5,p27DiscussesthefindingsofInformationResourcesInc.aboutthetrendsinthesalesoffrozenfoodinsupermarketsintheUnitedStatesfora12-weekperiodthatendedSeptember2001.Percentageincreaseintotalfrozenfoodsales;Categoriesoffrozenfoodproductswhichsoldthemostunits;...
Strong`month"promospayoff.//FrozenFoodAge;Dec97,Vol.46Issue5,p21Discussesthefrozenfooddollargainsduringthe1997NationalFrozenFoodMonthintheUnitedStates.Figurestoillustrateincreaseinsales;Statisticsonthegainsandlossesof168chains;Steadyriseofpromotionduringtheevent.
VisitwithClarenceSpursInsightintoFrozens"Future.Hoffman,Gene//FrozenFoodAge;Oct99,Vol.48Issue3,p66DiscusseswhatthefrozenfoodindustryintheUnitedStatescoulddotoincreaseitsmarketintheyear2000.Packaging;Focusonorganicfrozenfoods;Improvementstobemade.
FrozenIsGetting`Hot"inEurope.Walkley,Sarah//FrozenFoodAge;Jun99SupplementGlobalTrends,Vol.47Issue11,p25DiscusseshowthefrozenfoodmarketshouldbepromotedinEurope.Reasonbehindtheneedtorelaunchsalesandreappraisecategories;ActionsoftheFrenchfrozenfoodassociationsaimedtore-educateconsumersaboutfrozenfood;Keysellingpointoffrozenfoods.
Co-marketingcampaignslendlustertofrozens.Kramer,Jon//FrozenFoodAge;Sep98,Vol.47Issue2,p38Discussestheneedforanindustry-widemarketingcampaignforfrozenfoodsinordertocommunicatethequalityandrelevanceoftheproducts.Factorsthathamperanindustry-widemarketingeffort;Valueofco-marketingfortheindustry;Problemareas;Methodsforrealizingthepotentialof...
Targetedpromotionsaregainingfavor.//FrozenFoodAge;Oct98,Vol.47Issue3,p70Highlightsfrozenfoodmanufacturers"growinginterestfortargetedpromotions.Effectivenessofsegmentationovermasscommunication;Planofmanufacturerstoincreasemarketshareandencouragetrialamongnon-users;Isolationofheavyusers.
ReboundInSightforNovelties?Harrison,Dan//FrozenFoodAge;Jan2000,Vol.48Issue6,p1Discussestheplightoffrozenfoodnovelties.Impactofvolatiledairypricesin1999;Whathelpedpushunitsalesdown;Statusoffrozennovelties"spacebattlewithbulkicecreamforshelfspace;Keyopportunityinthenoveltysegmentexpansion.INSET:MinuteMaid,J&JTeamonNovelties.
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