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Cedarlane Launches New Line with 'Zone' Author188bio精品生物—专注于实验室精品爆款的电商平台 - 蚂蚁淘旗下精选188款生物医学科研用品
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Cedarlane Launches New Line with 'Zone' Author

ABSTRACTThisarticlereportsthatDoctorBarrySears,authorofthepopularZoneDietseriesofbooksandfounderofZoneLabs,haspartneredwithCedarlaneNaturalFoods,Carson,California,tolaunchanexclusivelineoffrozenfoodsundertheCedarlane/Dr.SearsZonebrandonNovember8,2005.Searsisauthorofadozenbooks,includingtheoriginal,TheZone,whichoutlinedhisdietprogram.SearssaystherelationshipbetweenhisZonedietandCedarlaneisalmostserendipitous.AformerresearchscientistattheBostonUniversitySchoolofMedicineandtheMassachusettsInstituteofTechnology,hehasdedicatedhisresearcheffortsoverthepast25yearstothestudyoflipidsandtheirinflammatoryroleinthedevelopmentofchronicdisease.
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DiscusseswhatthefrozenfoodindustryintheUnitedStatescoulddotoincreaseitsmarketintheyear2000.Packaging;Focusonorganicfrozenfoods;Improvementstobemade.

FrozenIsGetting`Hot"inEurope.Walkley,Sarah//FrozenFoodAge;Jun99SupplementGlobalTrends,Vol.47Issue11,p25

DiscusseshowthefrozenfoodmarketshouldbepromotedinEurope.Reasonbehindtheneedtorelaunchsalesandreappraisecategories;ActionsoftheFrenchfrozenfoodassociationsaimedtore-educateconsumersaboutfrozenfood;Keysellingpointoffrozenfoods.

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Targetedpromotionsaregainingfavor.//FrozenFoodAge;Oct98,Vol.47Issue3,p70

Highlightsfrozenfoodmanufacturers"growinginterestfortargetedpromotions.Effectivenessofsegmentationovermasscommunication;Planofmanufacturerstoincreasemarketshareandencouragetrialamongnon-users;Isolationofheavyusers.

ReboundInSightforNovelties?Harrison,Dan//FrozenFoodAge;Jan2000,Vol.48Issue6,p1

Discussestheplightoffrozenfoodnovelties.Impactofvolatiledairypricesin1999;Whathelpedpushunitsalesdown;Statusoffrozennovelties"spacebattlewithbulkicecreamforshelfspace;Keyopportunityinthenoveltysegmentexpansion.INSET:MinuteMaid,J&JTeamonNovelties.


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